High Key Product Photography in Sussex

Over the last few weeks I have been taking product photos and pack shots for Transformulas. Transformulas motto is “Beauty Without Surgery”.

Transformulas® is an EXCLUSIVE British cosmeceutical brand founded on a fear of needles, who specialise in anti-ageing and lifestyle treatments for the face and body, at affordable prices… All treatments are formulated with the finest quality ingredient to alleviate Natural and Secondary Ageing.

high key product photos and pack shots by paul demuth

Transformulas Line Filler

I have been doing product photography and pack shots for a while now and work frequently with beauty companies.

These high-key photos have been taken in my studio using a “Walimex Pro” light tent and Bowens studio strobes to maximize the impact of the chrome and glass.

When shooting high key white products in a light tent you have to be very careful to ensure that the product’s highlights are distinct from the white back ground so exposure and light source are the key to successful photos. The designers using the photos can then easily create the cut-outs to be used in advertisements or for websites.

It is also important that you minimize the reflections in the chrome and any reflective surfaces so I shot through an aperture in the front of the light tent to avoid getting reflections of me and the camera. To add impact I also added black strips of cardboard to get the high contrast shadow look on the chrome.

The gallery of Transformulas photos can be found on the Corporate Galleries page:  www.blog.demuthphoto.com/corporate

 

About Paul Demuth

I am a freelance photographer and wedding photographer, working in London, Sussex and the south east. I have been working as a photographer for over 12 years and prior to that I worked as an image retoucher and photography manager. I work with business, disability organisations and charities offering lifestyle and corporate photography. I also photograph weddings, family celebrations, portraits, interiors and products.
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