London Fashion Weekend 2012 Photos

Last Friday I was at Somerset House at London Fashion Weekend. It was a great opportunity for me and I was taking photos of the catwalk show from the Press Pit. Previous fashion related assignments have been more about lifestyle photography so this was a rare chance to experience the challenges that the catwalk presents.

london fashion weekend photos by paul demuth

Holly Fulton

london fashion week photos by paul demuth


Somerset House was awash with designers and fashion devotees keen to see the new ranges.

The impressive and beautifully lit catwalk show was presented by Zoe Hardman and featured designs from Holly Fulton, Prim Rose, Antipodium, Game On and Jasper Conran.

I quickly learned that the secret of catwalk photography is getting the prime spot. You can get interesting variations by moving around and catching the models from different angles but at the end of the day the photos that work best will inevitably have engagement which invariably means “eye-contact”. For the last of the catwalk shows I was able to get a decent position and finally got the shots I was hoping for.

London Fashion Weekend Photography by Paul Demuth

Game On

Many thanks to Fixation and Canon who made this opportunity possible.

I use Fixation regularly for camera maintenance and repairs, they also sell photographic equipment and I have bought new and second-hand photography kit from them.

I nearly always use Canon cameras now, probably because the Canon A1 was my first proper SLR and as you accumulate and upgrade your kit, making the switch to Nikon or another brand becomes increasingly expensive. Canon cameras now feel like an extension of my arm and the build quality and amazing optics from their pro range have never let me down.

To see the full collection of photos taken at London Fashion Weekend please take a look at the Demuth Photography gallery: London Fashion Weekend


About Paul Demuth

I am a freelance photographer and wedding photographer, working in London, Sussex and the south east. I have been working as a photographer for over 12 years and prior to that I worked as an image retoucher and photography manager. I work with business, disability organisations and charities offering lifestyle and corporate photography. I also photograph weddings, family celebrations, portraits, interiors and products.
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