Adidas have launched the new #AdidasXeno trainers and earlier this week I was taking photos for Adidas and Footasylum in Oxford Street, London, The Trafford Centre and Arndale Centre in Manchester. The shoot was organised by Studio Juice and I was working for Corporate Photography London. The main objective was to capture the new store displays which included a lenticular display at Oxford Street and fluorescent light strips at the Manchester Footasylum stores, requiring a polarising filter to minimise reflections. I was also required to get some point of sale and product shots.
Adidas Xeno
Snakeskin isn’t new. Reflective’s been done before. XENO is and hasn’t. Introducing a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. Footasylum website
Footasylum Oxford Street
To see more of my retail photography please visit: www.blog.demuthphoto.com/corporate-photography
